What is a logo? logos are symbols comprised of text and pictures that assist us with recognizing brands we like, but they can be a lot more! A decent logo is the foundation of your image. It assists clients with getting what you do, what your identity. That is a great deal of responsibility on a tiny symbol. It can make your brand stand out in competition and grab more audience. The logo also identifies the key data about your business. It represents all the key information about your brand and what your brand is about which can make it easier for customers to understand. Firstly, one needs to understand why they need a logo because it will be very helpful for your customers to recognize your brand or business. People can use a logo generator or free logo maker but it will lack professional touch. Defining the brand identity is important and if it is not done properly people won’t recognize the brand.
Key features of a logo: Logos are made of text, images, and symbols. Typography: Generally, logos have some kind of text or any letter to describe their brand or business. So, it can be a monogram style in which a single letter is being used or any abbreviation or the whole title of brand or business. Imagery: Logo also includes some kind of image, icons, or symbols. Sometimes it also consists of decorative elements like small stars. Color: color is also a very important feature of a logo because usually colors can grab people’s attention. It makes text and images more visible and presentable. Logos can be white and black or single-colored or multicolored. Context: Context is very essential for a logo. It is important to know where and when can a logo can be used. Most logos are used online or on business cards, stores, and advertisements. Static or Dynamic: logos can be static (same logo everywhere) or dynamic (changes depending on context)